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The ICBA Newsroom collects and centralizes all the NewsWatch Today articles, press releases, Main Street Matters blogs, advocacy letters and other news that impacts community bankers.

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FNB Community Bank is conquering TikTok

FNB Community Bank’s investment in social media has paid off. Marketing manager and assistant vice president Julie Waddle has excelled at making fun and informative videos that engage the bank’s customers and occasionally reach a viral audience of millions.
January 01, 2022 | Independent Banker   Growing the Community 

Paid social media's place in your marketing strategy

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started.
January 01, 2022 | Independent Banker   Growing the Community 

Rebeca Romero Rainey: The spirit of innovation

A spirit of innovation and can-do attitude will serve you well this year, helping you remain ahead of the curve and address issues that arise.
January 01, 2022 | Independent Banker  

Lindsay LaNore: Revisiting recruitment

There’s much talk these days about talent acquisition and retention, with the three Rs—Recruit, Retain and Reward—taking center stage. Let’s start the year by looking at Recruit.
January 01, 2022 | Independent Banker  

Independent Banker

Independent Banker is the award-winning monthly member publication of ICBA. Continually rated the best news source by community bankers, IB provides timely, relevant information and insights to help community banks continue to flourish.

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