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Charles Potts: Today's Data Marketing Mindset
Business planning functions as a life cycle. Strategy overlies everything, but it’s discovery that informs, leading to tactics and activation.
Mar 20, 2024
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Article
Advocacy
Lindsay LaNore: Purposeful Abandonment and the Art of Letting Go
There’s a great deal of pressure on organizations to be innovative. And in a constantly changing world, that can sometimes be daunting.
Mar 14, 2024
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Article
Advocacy
Derek Williams: Continuing the Community Bank Legacy
As I reflect on my year as ICBA chairman, I’m proud to say that it’s been a big win for ICBA and for community banks across the country, as our “one mission” has been on full display.
Mar 11, 2024
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Article
Advocacy
Traditional Advertising's Place in Community Bank Marketing
Marketing success is often measured against website traffic, comments and likes these days, but there’s still a place for traditional ads.
Mar 08, 2024
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Article
Growing the Community