Marketing

Discover how community banks can leverage word of mouth to grow their customer base. Learn 10 actionable strategies to boost referrals, testimonials and engagement.

ICBA’s marketing resources, education programs and compliance tools provide community bankers with strategic social media solutions and regulatory guidance to amplify their online presence.

Don’t have a dedicated social media person? No problem. New tools and an inclusive approach make your community bank’s social presence simpler to establish and maintain.

With the popularity of podcasts, these community banks are riding the sound waves. Learn how they plan and produce episodes and build up engaged audiences.

Influencer marketing doesn’t have to target social media stars with millions of followers. It can start at a local level, with community banks reaching out to trusted individuals known within the community.

Our annual State of Community Banking Survey of ICBA member banks shows that growth is the name of the game in 2018. You’re planning to achieve that growth through creating efficiencies, introducing new technology like loan origination software and investing in digital marketing. Read on for more insights from our respondents.

Digital marketing is evolving rapidly to meet customers where they are. We look at how remarketing, geofencing and other techniques can help your community bank get the word out.

Forget toasters. Community banks are standing out from the competition and luring new customers with innovative incentives.

Customers have more choices than ever about where and how to do their banking. Community banks must find the right ways to engage them if they want to win and retain their loyalty. Here are the strategies that are working for several community banks.