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What Is Behavioral Economics, and Could It Help Your Bank Grow?

Much of our financial decision-making is driven by cognitive biases and emotions—and behavioral economics is the science behind that. Learn more about this field and how it’s driving some community banks to introduce products and services that engage and attract customers to make better decisions.

By Judith Sears

Digital platform illustration
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Maximize Your Community Bank's Digital Experience

By Jen A. Miller

ICBA National Campaign
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Powering Potential: A Successful Year for ICBA's National Campaign

By Rachel Hatcher

LaMacchia Featured Image May Sponsored Article
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Banking on Your Brand: Does it Fuel Your Financial Institution?
Sponsored
Marketing illustration
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How Marketing Impacts Community Banks' Recruiting

By Jen A. Miller

Social media illustration
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How to Curate Your Community Bank's Social Strategy

By Jen A. Miller

All Marketing Articles

Behavioral Economics illustration Features
What Is Behavioral Economics, and Could It Help Your Bank Grow?

By Judith Sears

Digital platform illustration Cores, Hardware & Software
Maximize Your Community Bank's Digital Experience

By Jen A. Miller

ICBA National Campaign Culture
Powering Potential: A Successful Year for ICBA's National Campaign

By Rachel Hatcher

LaMacchia Featured Image May Sponsored Article Marketing
Banking on Your Brand: Does it Fuel Your Financial Institution?
Sponsored
Marketing illustration Features
How Marketing Impacts Community Banks' Recruiting

By Jen A. Miller

Social media illustration Features
How to Curate Your Community Bank's Social Strategy

By Jen A. Miller

Features
Traditional Advertising's Place in Community Bank Marketing

By Taylor Hugo

Marketing opener Features
5 Tactics to Turbo Boost Your Marketing

By Susan Springer