Marketing

From video content and social media contests to AI, targeted ads and more, here’s how community banks are using the technology at their disposal to build strong marketing campaigns.

In the drive to acquire new customers, don’t forget your old ones. Here’s how community banks are strengthening relationships with their existing customers.

Discover how community banks can leverage word of mouth to grow their customer base. Learn 10 actionable strategies to boost referrals, testimonials and engagement.

ICBA’s marketing resources, education programs and compliance tools provide community bankers with strategic social media solutions and regulatory guidance to amplify their online presence.

Don’t have a dedicated social media person? No problem. New tools and an inclusive approach make your community bank’s social presence simpler to establish and maintain.

With the popularity of podcasts, these community banks are riding the sound waves. Learn how they plan and produce episodes and build up engaged audiences.

Influencer marketing doesn’t have to target social media stars with millions of followers. It can start at a local level, with community banks reaching out to trusted individuals known within the community.

Our annual State of Community Banking Survey of ICBA member banks shows that growth is the name of the game in 2018. You’re planning to achieve that growth through creating efficiencies, introducing new technology like loan origination software and investing in digital marketing. Read on for more insights from our respondents.

Digital marketing is evolving rapidly to meet customers where they are. We look at how remarketing, geofencing and other techniques can help your community bank get the word out.