The Digital Transformation Journey Begins with the “People Factor”—with Kathy Strasser, Executive Vice President and Chief Operating Officer of IncredibleBank

“The people factor is about your culture,” notes Kathy Strasser, IncredibleBank’s Executive Vice President and COO. “You can have people with a digital mindset, but when you have a digital culture, that’s when you know you’ve got something special.”

Strasser knows the secret to finding success in digital: It’s about the people. That’s helped Wisconsin-based IncredibleBank grow from a small community bank subsidiary to one of today’s most innovative and influential community banks. In this edition of Communities of Innovation, Strasser and host Charles Potts, ICBA’s Chief Innovation Officer, explore why people are the driving force of community banks’ digital transformation journeys.

“Where the people aspect started coming in is we said we wanted our team members to use the existing technology that we had at the bank and figure out a better way to use it to improve processes and not be afraid of the technology.” Kathy Strasser, IncredibleBank’s Executive Vice President and COO.