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Test Driving Community Bank Mobile Banking Apps
With so many mobile banking apps available, a growing number of people are looking to try them out before they sign up. Can community banks give them a “test drive” function to attract more customers?
Charles Potts: Today's Data Marketing Mindset
Business planning functions as a life cycle. Strategy overlies everything, but it’s discovery that informs, leading to tactics and activation.
Lindsay LaNore: Purposeful Abandonment and the Art of Letting Go
There’s a great deal of pressure on organizations to be innovative. And in a constantly changing world, that can sometimes be daunting.
Derek Williams: Continuing the Community Bank Legacy
As I reflect on my year as ICBA chairman, I’m proud to say that it’s been a big win for ICBA and for community banks across the country, as our “one mission” has been on full display.
Traditional Advertising's Place in Community Bank Marketing
Marketing success is often measured against website traffic, comments and likes these days, but there’s still a place for traditional ads.
Rebeca Romero Rainey: Putting the Person in Personalized Marketing
When it comes to community bank marketing, it’s about the person, not the product.
Anne Balcer: What Have We Learned One Year After the SVB Failure?
For the past year, ICBA has remained steadfast in advocating for community banks in the wake of Silicon Valley Bank’s collapse. Here are the results of those advocacy efforts.
Meet Lucas White, 2024/25 ICBA Chairman and Fourth-Gen Community Banker
Lucas White, fourth-generation family banker and president of The Fountain Trust Company in Covington, Ind., begins his term as the 2024/25 ICBA chairman.
Jim Reber: Shop Talk 2024
Another conversation with our consummate community banker, Charlie Brown.
How Santa Cruz County Bank's Technology Transforms the Customer Experience
Santa Cruz County Bank has maintained its top rank among local banks by balancing high tech and high touch and elevating the customer above all.
Update: Check Re-Presentment Guidance
Check re-presentment fees have resulted in violations of Section 5 of the FTC Act for some banks. Will updated guidance from the federal regulators make things clearer?
Crossbridge Community Bank's Golden Opportunity for Seniors
Through its Golden Community Club program, Crossbridge Community Bank goes the extra mile for its senior customers and offers an array of social and educational resources.
Making Mortgages Happen Amid Higher Interest Rates
Higher interest rates are discouraging many consumers from taking out new mortgages or refinancing existing ones—but community banks are taking steps to fill their pipelines in innovative ways.
5 Tactics to Turbo Boost Your Marketing
It can feel impossible to keep up with shifts in social media and other digital marketing channels.
What Makes a Good Manager?
Even though taking on managerial duties often comes part and parcel with a promotion, not everyone is suited to it.
Legends Bank Gives Local Charities a Real Shot
Thanks to Legends Bank, local charities have financial support to bolster their efforts.
Member Benefits: Be Proactive With Crisis Preparedness
ICBA’s Crisis Preparedness website offers resources to help community bankers plan for and mitigate the effects of a catastrophe, whether it’s a natural disaster, a cyberattack or an in-person threat.
Final Updates to Debit Cards Rules
In October 2022, the Federal Reserve Board finalized updates to the Board’s rule for debit card transactions, which went into effect July 1, 2023.
Charles Potts: Convening With the Spirit of More
Thomas Edison once said, “Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.” The message resonates, but the standout word for me is “more.”
Sharing the Load With Participation Loans
When a bank wants to provide a loan above its lending limits, it’s time to turn to participation loans. But what are the benefits and risks involved for community banks?