Independent Banker shares word-of-mouth marketing tips
January 27, 2026 / By ICBA
The latest Independent Banker magazine details 10 word-of-mouth marketing strategies community bankers can use to boost referrals, testimonials, and engagement.
Highlights: According to the article, community banks can increase word-of-mouth marketing by creating special events, sharing community stories, and partnering with small business customers.
More: The January edition of Independent Banker also features articles on bolstering innovation, the 2026 regulatory outlook, tips for adding lines of business, and more.
Access: The magazine is available on the Independent Banker website and via the digital edition. Community bankers also can subscribe to Independent Banker’s newsletter to receive the magazine via email.
Additional Marketing Tools: ICBA recently unveiled a revamped Marketing Resource Center featuring ready-to-use content designed to make marketing easier and more effective. Community bankers can also sign up to be notified each month and when new marketing content is available.
Subscribe now
Sign up for the Independent Banker newsletter to receive twice-monthly emails about new issues and must-read content you might have missed.
Sponsored Content
Featured Webinars
Join ICBA Community
Interested in discussing this and other topics? Network with and learn from your peers with the app designed for community bankers.
Subscribe Today
Sign up for Independent Banker eNews to receive twice-monthly emails that alert you when a new issue drops and highlight must-read content you might have missed.
News Watch Today
Join the Conversation with ICBA Community
ICBA Community is an online platform led by community bankers to foster connections, collaborations, and discussions on industry news, best practices, and regulations, while promoting networking, mentorship, and member feedback to guide future initiatives.
Join the Community Example Text
