Main Street, Inc. Acquires Marketing Technology Software Provider Onovative

BIRMINGHAM, AL – Main Street, Inc., a leading provider of data-driven print services to community financial institutions across the nation, announced today the acquisition of Onovative, an automated marketing technology software provider based in Louisville, Kentucky.

The purchase of Onovative further enhances Main Street’s marketing services solutions. Onovative’s automated marketing platform enables banks and credit unions the ability to segment account holders, communicate effectively based on their current and likely next product and consolidate multiple marketing functions in one user friendly platform.

By strategically combining marketing automation and a customer relationship management (CRM) system with a communications platform, Onovative gives financial institutions a smarter, more affordable way to connect with account holders in the markets they serve.

Ted Walton, President of Main Street, Inc. said, “Main Street’s previous investments in digital marketing and print will be significantly amplified with the addition of Onovative’s automated marketing platform. Our ability to engage consumers at every point along the consumer cycle will be a powerful tool for financial institutions and any business looking to grow relationships and revenue with their customers.”

The Onovative marketing technology platform strengthens existing marketing solutions built on data, simplicity and affordability for community banks and credit unions. This acquisition, as well as the investments made over the last six years, is evidence of Main Street’s strategic commitment to serve community financial institutions.

About Main Street, Inc.

Since 1998, Main Street, Inc. has partnered with more than 2,100 community-oriented financial institutions to enhance account holder relationships with affordable, simple and efficient checking programs. This family-owned company is a superior provider of customer service, program performance and growth solutions to financial institutions nationwide. To better serve their clients, Main Street launched TargetSmart, a data-driven marketing program that offers comprehensive analytics, targeted direct mailing, digital integration, creative services and print marketing. For more information, visit www.mainstreetinc.com.

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