Search Articles
Make Every Season Count With Year-Round Marketing Strategies
Fall is back-to-school season, winter welcomes a range of holidays, spring brings Financial Literacy Month, and summer spurs all sorts of warm weather activities.
Why is Streaming the Hottest New Marketing Platform for Community Banks?
As streaming services grow in popularity with viewers, community bankers are exploring the targeting capabilities and flexibility of advertising on connected TV.
Marketing Personalization Is More Than Adding Names to Emails
The advent of data-focused, personalized marketing has opened up doors to deeper customer relationships for community banks.
How Marketing Can Win Over the C-Suite
Getting buy-in from the C-suite is essential in all facets of the bank, including marketing. Here are tips for how to get executives and the marketing team working toward the same goals.
Powering Potential: Marketing Made Easier for Your Community Bank
The ICBA Marketing Resource Center delivers dynamic, evolving resources that can help you save time, elevate your messaging and win over current and prospective customers.
Is Data the Key to Enhancing Bank Customer Relationships?
Conversion data from social media, websites and marketing platforms can help prove whether banks are successful in their personalization, outreach and differentiation.
Strategies for Consumer-Centric Banking: an Exclusive Bud Webinar
Bud Financial has joined community bankers for an Independent Banker webinar where we’ve explored the actions they would take to drive success, revenue and customer engagement.
You’ve Launched a New Website—What Happens Now?
“Build it and they will come” is great for a baseball field. But when you’ve just put your all into a new website, find out how to generate ROI, produce actionable results and more.
How Can Community Banks Attract Gen Z Customers?
While youth accounts are a great value-add for parents, younger customers are looking for offerings with a few key characteristics.
What Is Behavioral Economics, and Could It Help Your Bank Grow?
Much of our financial decision-making is driven by cognitive biases and emotions—and behavioral economics is the science behind that.
Maximize Your Community Bank's Digital Experience
A high-functioning digital platform is no longer an added perk for bank customers—it’s the standard.
Powering Potential: A Successful Year for ICBA's National Campaign
Since its debut in April 2023, the ICBA National Campaign and its vital marketing resources have made significant headway in raising awareness for community banks and their mission.
The Secret to Engaging Customers Through Podcasts
With the popularity of podcasts, these community banks are riding the sound waves. Learn how they plan and produce episodes and build up engaged audiences.
Powering Potential: Maximize Your Social Media Impact
ICBA’s marketing resources, education programs and compliance tools provide community bankers with strategic social media solutions and regulatory guidance to amplify their online presence.
Streamlining Social Media for Community Banks
Don’t have a dedicated social media person? No problem. New tools and an inclusive approach make your community bank’s social presence simpler to establish and maintain.
How Marketing Impacts Community Banks' Recruiting
A marketing campaign could be the first thing a prospective employee sees while researching your community bank.
How to Curate Your Community Bank's Social Strategy
Between Facebook, Instagram, X and other social media platforms, it can be difficult, if not impossible, to successfully follow every social trend when it comes to your marketing.
Traditional Advertising's Place in Community Bank Marketing
Marketing success is often measured against website traffic, comments and likes these days, but there’s still a place for traditional ads.
5 Tactics to Turbo Boost Your Marketing
It can feel impossible to keep up with shifts in social media and other digital marketing channels.
What Bank Swag Does Gen Z Want?
Financial institutions are vying for Gen Z’s business, and if you want to attract this new cohort of customers, you need to think about incentives beyond bank-branded beer koozies and keychains.