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What Bank Swag Does Gen Z Want?
Financial institutions are vying for Gen Z’s business, and if you want to attract this new cohort of customers, you need to think about incentives beyond bank-branded beer koozies and keychains.
Using Data to Boost Mortgage Lending
Can community banks reengage existing mortgage customers through data, or find new ones? We spoke to experts on where to find data that could increase sales—and what to do with it.
Should You Talk to Customers about your Community Bank's Finances?
With the recent failures of a few megabanks, customers may have questions and concerns about their own banks. Here’s how you can address them.
Paid Marketing: A Boost for Your Community Bank
In a changing marketing landscape, the benefits provided by ultra-targeted online campaigns with budgets behind them are more valuable than ever.
ICBA's Marketing Communications Toolkit
Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision.
BankOnBuffalo redefines mobile banking
BankOnBuffalo has hit the road with its new mobile bank, BankOnWheels, to meet the needs of underserved communities.
Market your community bank with first-party data
Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent.
Crafting a marketing plan when a community bank merges
Community bank marketing teams need to consider many factors following a merger or acquisition. We spoke to experts and community bankers on how to market during a merger.
Enhancing content with AI
From grammar suggestions to content ideation, artificial intelligence has evolved to be an asset for marketing industries. Learn how AI can enhance the work of community banks’ marketing teams of...
Is it time to rebrand your community bank?
Some community banks are taking a cue from consumer products and marketing companies as they rebrand with catchy new names they believe are more memorable and better represent their values as an...
Become a thought leader on social media
Becoming a social media thought leader isn’t something that happens overnight. It takes time, consistency and authenticity—but the benefits can be worth the effort.
5 marketing strategies to put on your radar for 2023
SPONSORED | Now is the time to evaluate marketing strategies for 2023. Given the latest marketing trends as identified by Vericast in its latest Financial TrendWatch, these five strategies can make...
The Secret to Engaging Customers Through Podcasts
With the popularity of podcasts, these community banks are riding the sound waves. Learn how they plan and produce episodes and build up engaged audiences.
Streamlining Social Media for Community Banks
Don’t have a dedicated social media person? No problem. New tools and an inclusive approach make your community bank’s social presence simpler to establish and maintain.
Powering Potential: Maximize Your Social Media Impact
ICBA’s marketing resources, education programs and compliance tools provide community bankers with strategic social media solutions and regulatory guidance to amplify their online presence.
Word of Mouth: Community Bank Growth
Discover how community banks can leverage word of mouth to grow their customer base. Learn 10 actionable strategies to boost referrals, testimonials and engagement.
Customer Retention Strategies for Community Banks - ICBA.org
Looking to improve customer retention? Here’s how community banks strengthen loyalty through appreciation events, feedback programs and community engagement strategies.
Community Bank Marketing Strategies for Growth - ICBA.org
Learn the latest marketing strategies for community banks, including video, contests, AI, and social media to engage local audiences.