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Jim Reber: Manage Interest Rate Risk With Strategic Portfolio Decisions
Yield curve shape reflects bond market’s mood.
Q&A: Growth-Related Challenges for the Evolving Community Bank
Whether growing organically or through M&A, even positive change can present challenges. We talked to two community bankers about considerations and issues they’ve noticed as their banks have grown.
Rob Birgfeld: Amplify Community Banking With Local Influencers
Influencer marketing doesn’t have to target social media stars with millions of followers, it can start at a local level.
Michael Benedict: Putting the 'Strategy' in 'Portfolio Strategy'
How can you use your portfolio to create operating leverage?
What Role Do Wealth Managers Play Amid Economic Uncertainty?
Community banks that offer wealth management can play a notable role in easing customers’ anxiety amid economic and financial uncertainty.
Jim Reber: The Rule of Three
Bond portfolio yields are at multiyear highs.
The Secret to Engaging Customers Through Podcasts
With the popularity of podcasts, these community banks are riding the sound waves. Learn how they plan and produce episodes and build up engaged audiences.
Streamlining Social Media for Community Banks
Don’t have a dedicated social media person? No problem. New tools and an inclusive approach make your community bank’s social presence simpler to establish and maintain.
The Anatomy of a Rate-Cut Cycle
Examine the current Fed cycle versus the past to inform portfolio strategy.
Powering Potential: Maximize Your Social Media Impact
ICBA’s marketing resources, education programs and compliance tools provide community bankers with strategic social media solutions and regulatory guidance to amplify their online presence.
Paid Marketing: A Boost for Your Community Bank
In a changing marketing landscape, the benefits provided by ultra-targeted online campaigns with budgets behind them are more valuable than ever.
General counsel strategies for community banks
Having general counsel is critical for community banks, but what’s the right balance between in-house and external counsel? Community bankers and legal experts weigh in on how to create the right...
Scaling your community bank's core as you grow
As community banks grow, their cores need to, too. We spoke with experts on how to prepare your core for scalability and growth.
Jim Reber: Performance? Simple
Some of the least complex bonds now have attractive returns.
Brad Bolton: Keep advocating
I am grateful to have had the opportunity to serve as chairman. I will continue to advocate for community banking, and for the rest of my career, stand side by side with you to fight our future...
ICBA's Marketing Communications Toolkit
Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision.
Charles Potts: How to use data to drive bank growth
Working hand in hand with digital transformation, data provides a powerful tool for community banks. Its accessibility, readability and applicability in today’s digital-first environment has...
Market your community bank with first-party data
Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent.
Crafting a marketing plan when a community bank merges
Community bank marketing teams need to consider many factors following a merger or acquisition. We spoke to experts and community bankers on how to market during a merger.
Expanding horizons with cross-country branches
Community banks across the nation are breaking into markets outside their typical areas of operation. Here’s how four banks are successfully finding new locations, acquiring new customers and...