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Paid social media's place in your marketing strategy
As social media platforms tinker with algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers....
Improve your next marketing campaign with data
Using data from your community bank, an ad campaign or public sources allows your marketing efforts to find potential or existing customers who’ve already shown interest in your brand.
6 ways to boost your social media strategy
Community banks are building relationships through an active, thoughtful presence on social media, and these platforms are an extension of the relationships that community banks foster. Experts...
The advertising regulations you need to know
Like any business marketing its products and services, a community bank must keep its advertising truthful. There are plenty of regulations specific to financial institutions under the FDIC, CFPB...