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What Bank Swag Does Gen Z Want?
Financial institutions are vying for Gen Z’s business, and if you want to attract this new cohort of customers, you need to think about incentives beyond bank-branded beer koozies and keychains.
Using Data to Boost Mortgage Lending
Can community banks reengage existing mortgage customers through data, or find new ones? We spoke to experts on where to find data that could increase sales—and what to do with it.
Should You Talk to Customers about your Community Bank's Finances?
With the recent failures of a few megabanks, customers may have questions and concerns about their own banks. Here’s how you can address them.
Paid Marketing: A Boost for Your Community Bank
In a changing marketing landscape, the benefits provided by ultra-targeted online campaigns with budgets behind them are more valuable than ever.