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Build your community bank's brand with swag
Promotional merchandise, or swag, has long been regarded as a no-brainer approach to branding. Community banks are shedding those thrifty connotations with a mindful approach to company gifting...
Charles Potts: Unlocking better customer connections
When assessing providers, keep in mind that there is no one-size-fits-all marketing solution. The beauty of innovation is that it comes in all shapes and sizes. Your marketing capabilities must fit...
Six ways data can boost your community bank's brand
Combining data with customer feedback can help community banks understand what customers think about their services and turn those thoughts into action.
How to collect positive customer reviews
When customers look up businesses online, reviews are one of the first things they see. These community bankers share how they collect positive reviews, and how to respond to negative ones.