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Brad Bolton: Keep advocating
I am grateful to have had the opportunity to serve as chairman. I will continue to advocate for community banking, and for the rest of my career, stand side by side with you to fight our future...
ICBA's Marketing Communications Toolkit
Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision.
Charles Potts: How to use data to drive bank growth
Working hand in hand with digital transformation, data provides a powerful tool for community banks. Its accessibility, readability and applicability in today’s digital-first environment has...
Market your community bank with first-party data
Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent.