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Brad M. Bolton: Advancing our communities
My bank’s tagline is ‘Where dreams meet solutions,’ and it serves as my guiding inspiration at the bank and, now, at the national level. As community bankers, our customers depend on us to keep...
Can fintechs enhance your bank’s marketing campaign?
Customized, well-thought-out interactions are integral to wooing new customers and retaining existing ones. We asked several banking leaders how they’ve employed fintech to ramp up their marketing...
6 smart marketing moves for 2023
When it comes to customer acquisition tactics, it’s never too early to start thinking about next year’s budget. Here, experts give their take on trends that can freshen up your community bank’s...
Build your community bank's brand with swag
Promotional merchandise, or swag, has long been regarded as a no-brainer approach to branding. Community banks are shedding those thrifty connotations with a mindful approach to company gifting...