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Market your community bank with first-party data
Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent.
ICBA's Terry Jorde has eyes to the horizon
As Terry Jorde, ICBA chief of staff, prepares to retire, she and her colleagues reflect on her journey from bank teller and bookkeeper to an industry leader.
Crafting a marketing plan when a community bank merges
Community bank marketing teams need to consider many factors following a merger or acquisition. We spoke to experts and community bankers on how to market during a merger.
New ICBA chairman Derek Williams’ commitment to community
Derek Williams, president and CEO of Century Bank & Trust in Georgia, is bringing his passion for community banking to his term as ICBA chairman for 2023/24.