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Make Every Season Count With Year-Round Marketing Strategies
Fall is back-to-school season, winter welcomes a range of holidays, spring brings Financial Literacy Month, and summer spurs all sorts of warm weather activities.
Why is Streaming the Hottest New Marketing Platform for Community Banks?
As streaming services grow in popularity with viewers, community bankers are exploring the targeting capabilities and flexibility of advertising on connected TV.
Marketing Personalization Is More Than Adding Names to Emails
The advent of data-focused, personalized marketing has opened up doors to deeper customer relationships for community banks.
How Marketing Can Win Over the C-Suite
Getting buy-in from the C-suite is essential in all facets of the bank, including marketing. Here are tips for how to get executives and the marketing team working toward the same goals.
Powering Potential: Marketing Made Easier for Your Community Bank
The ICBA Marketing Resource Center delivers dynamic, evolving resources that can help you save time, elevate your messaging and win over current and prospective customers.
Is Data the Key to Enhancing Bank Customer Relationships?
Conversion data from social media, websites and marketing platforms can help prove whether banks are successful in their personalization, outreach and differentiation.
Strategies for Consumer-Centric Banking: an Exclusive Bud Webinar
Bud Financial has joined community bankers for an Independent Banker webinar where we’ve explored the actions they would take to drive success, revenue and customer engagement.
You’ve Launched a New Website—What Happens Now?
“Build it and they will come” is great for a baseball field. But when you’ve just put your all into a new website, find out how to generate ROI, produce actionable results and more.
How Can Community Banks Attract Gen Z Customers?
While youth accounts are a great value-add for parents, younger customers are looking for offerings with a few key characteristics.
What Is Behavioral Economics, and Could It Help Your Bank Grow?
Much of our financial decision-making is driven by cognitive biases and emotions—and behavioral economics is the science behind that.
Maximize Your Community Bank's Digital Experience
A high-functioning digital platform is no longer an added perk for bank customers—it’s the standard.
Powering Potential: A Successful Year for ICBA's National Campaign
Since its debut in April 2023, the ICBA National Campaign and its vital marketing resources have made significant headway in raising awareness for community banks and their mission.
The Secret to Engaging Customers Through Podcasts
With the popularity of podcasts, these community banks are riding the sound waves. Learn how they plan and produce episodes and build up engaged audiences.
Powering Potential: Maximize Your Social Media Impact
ICBA’s marketing resources, education programs and compliance tools provide community bankers with strategic social media solutions and regulatory guidance to amplify their online presence.
Streamlining Social Media for Community Banks
Don’t have a dedicated social media person? No problem. New tools and an inclusive approach make your community bank’s social presence simpler to establish and maintain.
How Marketing Impacts Community Banks' Recruiting
A marketing campaign could be the first thing a prospective employee sees while researching your community bank.
How to Curate Your Community Bank's Social Strategy
Between Facebook, Instagram, X and other social media platforms, it can be difficult, if not impossible, to successfully follow every social trend when it comes to your marketing.
Traditional Advertising's Place in Community Bank Marketing
Marketing success is often measured against website traffic, comments and likes these days, but there’s still a place for traditional ads.
5 Tactics to Turbo Boost Your Marketing
It can feel impossible to keep up with shifts in social media and other digital marketing channels.
What Bank Swag Does Gen Z Want?
Financial institutions are vying for Gen Z’s business, and if you want to attract this new cohort of customers, you need to think about incentives beyond bank-branded beer koozies and keychains.
Using Data to Boost Mortgage Lending
Can community banks reengage existing mortgage customers through data, or find new ones? We spoke to experts on where to find data that could increase sales—and what to do with it.
Should You Talk to Customers about your Community Bank's Finances?
With the recent failures of a few megabanks, customers may have questions and concerns about their own banks. Here’s how you can address them.
Paid Marketing: A Boost for Your Community Bank
In a changing marketing landscape, the benefits provided by ultra-targeted online campaigns with budgets behind them are more valuable than ever.
ICBA's Marketing Communications Toolkit
Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision.
BankOnBuffalo redefines mobile banking
BankOnBuffalo has hit the road with its new mobile bank, BankOnWheels, to meet the needs of underserved communities.
Market your community bank with first-party data
Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent.
Crafting a marketing plan when a community bank merges
Community bank marketing teams need to consider many factors following a merger or acquisition. We spoke to experts and community bankers on how to market during a merger.
Enhancing content with AI
From grammar suggestions to content ideation, artificial intelligence has evolved to be an asset for marketing industries. Learn how AI can enhance the work of community banks’ marketing teams of...
Is it time to rebrand your community bank?
Some community banks are taking a cue from consumer products and marketing companies as they rebrand with catchy new names they believe are more memorable and better represent their values as an...
Become a thought leader on social media
Becoming a social media thought leader isn’t something that happens overnight. It takes time, consistency and authenticity—but the benefits can be worth the effort.
5 marketing strategies to put on your radar for 2023
SPONSORED | Now is the time to evaluate marketing strategies for 2023. Given the latest marketing trends as identified by Vericast in its latest Financial TrendWatch, these five strategies can make...
4 trending social media tips to know
The Social Bankers, a collective of community bank marketers, offers inspiration, information and professional development advice to community bankers focused on marketing and social media. We...
Gamification’s Place in Community Banking
SPONSORED—How can gamification benefit your community bank? In more ways than you might realize. Zogo has mastered the art of incentivizing gamification that bolsters loyalty, engagement,...
4 Ways to Find International Business Customers
SPONSORED | International expansion means more opportunities to acquire new customers. PCBB's insights paper, "Strategies to Attract New International Business Customers", identifies ways to find...
Are Bankers and Customers on the Same Page?
SPONSORED—Vericast surveyed financial services marketers and consumers about their banking goals, priorities, expectations and experiences. Industry experts analyzed the data and identified...
Can fintechs enhance your bank’s marketing campaign?
Customized, well-thought-out interactions are integral to wooing new customers and retaining existing ones. We asked several banking leaders how they’ve employed fintech to ramp up their marketing...
6 smart marketing moves for 2023
When it comes to customer acquisition tactics, it’s never too early to start thinking about next year’s budget. Here, experts give their take on trends that can freshen up your community bank’s...
Build your community bank's brand with swag
Promotional merchandise, or swag, has long been regarded as a no-brainer approach to branding. Community banks are shedding those thrifty connotations with a mindful approach to company gifting...
Charles Potts: Unlocking better customer connections
When assessing providers, keep in mind that there is no one-size-fits-all marketing solution. The beauty of innovation is that it comes in all shapes and sizes. Your marketing capabilities must fit...
Six ways data can boost your community bank's brand
Combining data with customer feedback can help community banks understand what customers think about their services and turn those thoughts into action.