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6 ways to boost your social media strategy
Community banks are building relationships through an active, thoughtful presence on social media, and these platforms are an extension of the relationships that community banks foster. Experts...
The advertising regulations you need to know
Like any business marketing its products and services, a community bank must keep its advertising truthful. There are plenty of regulations specific to financial institutions under the FDIC, CFPB...
How community banks can use influencer marketing
Influencer marketing has become more than just a way to sell products on social media. It’s a well-established tool for building brand awareness, boosting sales and more. Here’s what community...
4 community banks with eye-catching names
These community banks know you never get a second chance to make a first impression. From Ergo Bank in Wisconsin to Happy State Bank in Texas, we uncover the roots of four banks’ eye-catching...
How to get and keep new customers
Customers have more choices than ever about where and how to do their banking. Community banks must find the right ways to engage them if they want to win and retain their loyalty. Here are the...
What’s in your bank’s swag bag?
Forget toasters. Community banks are standing out from the competition and luring new customers with innovative incentives.
Digital marketing tools your bank should know about
Digital marketing is evolving rapidly to meet customers where they are. We look at how remarketing, geofencing and other techniques can help your community bank get the word out.
ICBAs State of Community Banking survey results are in
Our annual State of Community Banking Survey of ICBA member banks reports that you’re planning to grow through creating efficiencies, introducing new technology, and investing in digital marketing....
Rob Birgfeld: Amplify Community Banking With Local Influencers
Influencer marketing doesn’t have to target social media stars with millions of followers, it can start at a local level.
How Marketing Impacts Community Banks' Recruiting
A marketing campaign could be the first thing a prospective employee sees while researching your community bank.
How to Curate Your Community Bank's Social Strategy
Between Facebook, Instagram, X and other social media platforms, it can be difficult, if not impossible, to successfully follow every social trend when it comes to your marketing.
Traditional Advertising's Place in Community Bank Marketing
Marketing success is often measured against website traffic, comments and likes these days, but there’s still a place for traditional ads.
What Bank Swag Does Gen Z Want?
Financial institutions are vying for Gen Z’s business, and if you want to attract this new cohort of customers, you need to think about incentives beyond bank-branded beer koozies and keychains.
Is Data the Key to Enhancing Bank Customer Relationships?
Conversion data from social media, websites and marketing platforms can help prove whether banks are successful in their personalization, outreach and differentiation.
What Is Behavioral Economics, and Could It Help Your Bank Grow?
Much of our financial decision-making is driven by cognitive biases and emotions—and behavioral economics is the science behind that.
Word of Mouth: Community Bank Growth
Discover how community banks can leverage word of mouth to grow their customer base. Learn 10 actionable strategies to boost referrals, testimonials and engagement.