Search Articles
Why community banks are acquiring nonbanks
Acquiring a wealth management firm, fintech, title business or other nonbank organization can unlock new opportunities for community banks. But experts say that finding the right business to...
ICBA’s best-performing community banks of 2020
Independent Banker’s annual listing of America’s best-performing community banks shows that nimble thinking and an adherence to good old-fashioned customer service can bring success, whatever the...
Improve your next marketing campaign with data
Using data from your community bank, an ad campaign or public sources allows your marketing efforts to find potential or existing customers who’ve already shown interest in your brand.
6 ways to boost your social media strategy
Community banks are building relationships through an active, thoughtful presence on social media, and these platforms are an extension of the relationships that community banks foster. Experts...
The advertising regulations you need to know
Like any business marketing its products and services, a community bank must keep its advertising truthful. There are plenty of regulations specific to financial institutions under the FDIC, CFPB...
Why going public is still an option
In recent years, some community banks have made the decision to go public as part of their strategy for growth. In 2020, however, COVID-19 cast uncertainty over the market. But experts say...
CFOs on how to account for the year's uncertainty
The Paycheck Protection Program (PPP) has required community banks to adjust business practices, roles, budgeting and projections. We spoke to several chief financial officers and other community...
4 community banks with eye-catching names
These community banks know you never get a second chance to make a first impression. From Ergo Bank in Wisconsin to Happy State Bank in Texas, we uncover the roots of four banks’ eye-catching...
ICBA’s best-performing community banks
Our annual list of the year’s top-performing community banks boasts institutions that focus on efficiency and the personal service that builds strong, lasting relationships. Their success last year...
How to get and keep new customers
Customers have more choices than ever about where and how to do their banking. Community banks must find the right ways to engage them if they want to win and retain their loyalty. Here are the...
Community Bank CEO Outlook 2020: How your peers plan to grow
Independent Banker’s Community Bank CEO Outlook survey asked community bank leaders how they plan to grow their institutions this year. This year’s survey reveals what community bankers have...
Why your bank should be budgeting for the big picture
Your community bank’s strategic plan often takes things like innovation, growth and succession planning into account, but does the budget? How can your bank plan for these often unpredictable...
Five steps to building an effective deposit strategy plan
SPONSORED | Building an effective deposit strategy plan is an integral tool to acquiring new, and retaining existing, deposits. Here are the five steps for designing, organizing and implementing a...
Why your bank needs dedicated cyber insurance
Some banks have relied on their existing insurance policies to protect them from today’s security threats. But as the amount of data that community banks amass grows, they should consider dedicated...
Revealed: ICBA’s best-performing community banks 2019
Our annual list of the year’s go-getters is here! Read on to see the 75 community banks that took the crown, and hear from nine that shined because of their cutting-edge technology, strategic...
What’s in your bank’s swag bag?
Forget toasters. Community banks are standing out from the competition and luring new customers with innovative incentives.
Digital marketing tools your bank should know about
Digital marketing is evolving rapidly to meet customers where they are. We look at how remarketing, geofencing and other techniques can help your community bank get the word out.
How to build a successful payments strategy
Customer expectations and fierce competition—it’s never been more important to think strategically about your payments offering.
10 tips to boost cross-selling
Throw your sales goals out the window. Help customers get what they want, and your bottom line will take care of itself.
Who are ICBA’s best-performing community banks 2017?
Independent Banker’s annual listing of America’s best-performing community banks
ICBAs State of Community Banking survey results are in
Our annual State of Community Banking Survey of ICBA member banks reports that you’re planning to grow through creating efficiencies, introducing new technology, and investing in digital marketing....
How to boost creativity at your bank
Large corporations that lack the agility of startups often turn to “intrapreneurship” to make time and space for creative development in the workplace. Should community banks be doing the same?
Q&A: Growth-Related Challenges for the Evolving Community Bank
Whether growing organically or through M&A, even positive change can present challenges. We talked to two community bankers about considerations and issues they’ve noticed as their banks have grown.
Rob Birgfeld: Amplify Community Banking With Local Influencers
Influencer marketing doesn’t have to target social media stars with millions of followers, it can start at a local level.
Streamlining Social Media for Community Banks
Don’t have a dedicated social media person? No problem. New tools and an inclusive approach make your community bank’s social presence simpler to establish and maintain.
Powering Potential: Maximize Your Social Media Impact
ICBA’s marketing resources, education programs and compliance tools provide community bankers with strategic social media solutions and regulatory guidance to amplify their online presence.
The Secret to Engaging Customers Through Podcasts
With the popularity of podcasts, these community banks are riding the sound waves. Learn how they plan and produce episodes and build up engaged audiences.
Revealed: ICBA’s best-performing community banks 2018
Our annual coast-to-coast roster of high achievers is here! Read on to see the 75 community banks that made the cut, and hear from nine we’ve highlighted for their consistent high performance and...
Jim Reber: Manage Interest Rate Risk With Strategic Portfolio Decisions
Yield curve shape reflects bond market’s mood.
Michael Benedict: Putting the 'Strategy' in 'Portfolio Strategy'
How can you use your portfolio to create operating leverage?
Regulatory Expectations for Compliance Are Evolving – Are You Keeping Up?
Regulatory Expectations for Compliance Are Evolving – Are You Keeping Up? SPONSORED | As the regulatory landscape continues to change, every financial institution can use an extra hand when it...
D&O, Liability and Cyber Insurance: How to Keep Up
Emerging threats make it important to update insurance coverage, whether it’s for directors and officers, cybersecurity or professional liability insurance.
The Pros and Cons of Offering Trust Services
Offering fiduciary services can add depth to your wealth management offerings, but it won’t be right for every community bank. Bankers and other experts weigh in.
How Bigger Community Banks Maintain a Local Feel
It’s in the name—community banks are all about building community. So, when they expand into other markets, how do they continue to make the authentic connections they’re known for?
6 Things to Consider Before Opening a New Branch
A new branch can present new opportunities for community banks—if you plan thoroughly and calculate the risk involved.
8 Budgeting Ideas That Support Growth
Smart budgeting allows for adaptation to changing financial and economic conditions. But the most important thing, say experts, is that community banks focus on investing in what’s working for them.
Jim Reber: Moving on Up
Bond portfolios’ yields are beginning to catch up.
How to Curate Your Community Bank's Social Strategy
Between Facebook, Instagram, X and other social media platforms, it can be difficult, if not impossible, to successfully follow every social trend when it comes to your marketing.
Traditional Advertising's Place in Community Bank Marketing
Marketing success is often measured against website traffic, comments and likes these days, but there’s still a place for traditional ads.