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Build your community bank's brand with swag

Promotional merchandise, or swag, has long been regarded as a no-brainer approach to branding. Community banks are shedding those thrifty connotations with a mindful approach to company gifting...

Mar 01, 2022
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Article
Growing the Community

Rebeca Romero Rainey: Tell your story

In a world that’s so full of noise, the story we’re telling is compelling and resonates with our customers, because it’s one of work centered around human connection, care and community.

Mar 01, 2022
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Article

Robert Fisher: Driving change

Community banks have an amazing reputation on Capitol Hill, and we need to leverage it to drive necessary change.

Mar 01, 2022
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Article
Advocacy

Lindsay LaNore: The impact of rewards and recognition

Making recognition a part of your bank’s culture is remarkably easy and incredibly beneficial.

Mar 01, 2022
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Article

Aaron Stetter: Back to Capitol Hill

In person for the first time since 2019, the ICBA Capital Summit in Washington, D.C., is your chance to make your voice heard by your members of Congress—with support from ICBA every step of the way.

Mar 01, 2022
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Article

Southern Bancorp is building wealth for everyone

As CEO of Southern Bancorp, Darrin Williams wants to promote relationships between community banks and CDFIs to create more prosperous communities.

Feb 01, 2022
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Article

Success stories of Black-owned banks and their customers

After a long history of systemic economic oppression, Black-owned banks are playing a key role in improving the economic fortunes of their communities. We asked community bankers and their...

Feb 01, 2022
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Article
Advocacy

Robert Fisher: The journey ahead

From new competition and new technology to new regulation, we have adapted and continued to offer the relationship-centric experience that our communities, customers and missions depend on.

Feb 01, 2022
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Article
Advocacy

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