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How Can Community Banks Attract Gen Z Customers?
While youth accounts are a great value-add for parents, younger customers are looking for offerings with a few key characteristics.
What Is Behavioral Economics, and Could It Help Your Bank Grow?
Much of our financial decision-making is driven by cognitive biases and emotions—and behavioral economics is the science behind that.
Maximize Your Community Bank's Digital Experience
A high-functioning digital platform is no longer an added perk for bank customers—it’s the standard.
Powering Potential: A Successful Year for ICBA's National Campaign
Since its debut in April 2023, the ICBA National Campaign and its vital marketing resources have made significant headway in raising awareness for community banks and their mission.
How Marketing Impacts Community Banks' Recruiting
A marketing campaign could be the first thing a prospective employee sees while researching your community bank.
How to Curate Your Community Bank's Social Strategy
Between Facebook, Instagram, X and other social media platforms, it can be difficult, if not impossible, to successfully follow every social trend when it comes to your marketing.
Traditional Advertising's Place in Community Bank Marketing
Marketing success is often measured against website traffic, comments and likes these days, but there’s still a place for traditional ads.
5 Tactics to Turbo Boost Your Marketing
It can feel impossible to keep up with shifts in social media and other digital marketing channels.