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De novos in the time of COVID
The 2008 financial crisis kept the number of de novos low for years but had started to rebound. Then, the pandemic happened. Today, de novos and beginner banks face a unique set of challenges and...
FNB Community Bank is conquering TikTok
FNB Community Bank’s investment in social media has paid off. Marketing manager and assistant vice president Julie Waddle has excelled at making fun, informative videos that engage the bank’s...
Paid social media's place in your marketing strategy
As social media platforms tinker with algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers....
Word of Mouth: Community Bank Growth
Discover how community banks can leverage word of mouth to grow their customer base. Learn 10 actionable strategies to boost referrals, testimonials and engagement.
You’ve Launched a New Website—What Happens Now?
“Build it and they will come” is great for a baseball field. But when you’ve just put your all into a new website, find out how to generate ROI, produce actionable results and more.
How Can Community Banks Attract Gen Z Customers?
While youth accounts are a great value-add for parents, younger customers are looking for offerings with a few key characteristics.
What Is Behavioral Economics, and Could It Help Your Bank Grow?
Much of our financial decision-making is driven by cognitive biases and emotions—and behavioral economics is the science behind that.
Maximize Your Community Bank's Digital Experience
A high-functioning digital platform is no longer an added perk for bank customers—it’s the standard.