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Gamification’s Place in Community Banking
SPONSORED—How can gamification benefit your community bank? In more ways than you might realize. Zogo has mastered the art of incentivizing gamification that bolsters loyalty, engagement,...
4 Ways to Find International Business Customers
SPONSORED | International expansion means more opportunities to acquire new customers. PCBB's insights paper, "Strategies to Attract New International Business Customers", identifies ways to find...
Are Bankers and Customers on the Same Page?
SPONSORED—Vericast surveyed financial services marketers and consumers about their banking goals, priorities, expectations and experiences. Industry experts analyzed the data and identified...
Can fintechs enhance your bank’s marketing campaign?
Customized, well-thought-out interactions are integral to wooing new customers and retaining existing ones. We asked several banking leaders how they’ve employed fintech to ramp up their marketing...
6 smart marketing moves for 2023
When it comes to customer acquisition tactics, it’s never too early to start thinking about next year’s budget. Here, experts give their take on trends that can freshen up your community bank’s...
Build your community bank's brand with swag
Promotional merchandise, or swag, has long been regarded as a no-brainer approach to branding. Community banks are shedding those thrifty connotations with a mindful approach to company gifting...
Charles Potts: Unlocking better customer connections
When assessing providers, keep in mind that there is no one-size-fits-all marketing solution. The beauty of innovation is that it comes in all shapes and sizes. Your marketing capabilities must fit...
Six ways data can boost your community bank's brand
Combining data with customer feedback can help community banks understand what customers think about their services and turn those thoughts into action.