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Powering Potential: A Successful Year for ICBA's National Campaign

Since its debut in April 2023, the ICBA National Campaign and its vital marketing resources have made significant headway in raising awareness for community banks and their mission.

May 22, 2024
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Article
Growing the Community

How Marketing Impacts Community Banks' Recruiting

A marketing campaign could be the first thing a prospective employee sees while researching your community bank.

Apr 17, 2024
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Article
Growing the Community

How to Curate Your Community Bank's Social Strategy

Between Facebook, Instagram, X and other social media platforms, it can be difficult, if not impossible, to successfully follow every social trend when it comes to your marketing.

Mar 21, 2024
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Article
Growing the Community

Traditional Advertising's Place in Community Bank Marketing

Marketing success is often measured against website traffic, comments and likes these days, but there’s still a place for traditional ads.

Mar 08, 2024
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Article
Growing the Community

5 Tactics to Turbo Boost Your Marketing

It can feel impossible to keep up with shifts in social media and other digital marketing channels.

Mar 05, 2024
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Article
Growing the Community

What Bank Swag Does Gen Z Want?

Financial institutions are vying for Gen Z’s business, and if you want to attract this new cohort of customers, you need to think about incentives beyond bank-branded beer koozies and keychains.

Jan 19, 2024
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Article
Growing the Community

Using Data to Boost Mortgage Lending

Can community banks reengage existing mortgage customers through data, or find new ones? We spoke to experts on where to find data that could increase sales—and what to do with it.

Nov 27, 2023
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Article
Lending

Should You Talk to Customers about your Community Bank's Finances?

With the recent failures of a few megabanks, customers may have questions and concerns about their own banks. Here’s how you can address them.

Aug 21, 2023
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Article
Growing the Community

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