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Improve your next marketing campaign with data

Using data from your community bank, an ad campaign or public sources allows your marketing efforts to find potential or existing customers who’ve already shown interest in your brand.

Mar 01, 2021
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Article
Payments Growing the Community

6 ways to boost your social media strategy

Community banks are building relationships through an active, thoughtful presence on social media, and these platforms are an extension of the relationships that community banks foster. Experts...

Mar 01, 2021
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Article
Growing the Community

The advertising regulations you need to know

Like any business marketing its products and services, a community bank must keep its advertising truthful. There are plenty of regulations specific to financial institutions under the FDIC, CFPB...

Mar 01, 2021
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Article
Compliance Growing the Community

How community banks can use influencer marketing

Influencer marketing has become more than just a way to sell products on social media. It’s a well-established tool for building brand awareness, boosting sales and more. Here’s what community...

Jan 01, 2021
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Article

4 community banks with eye-catching names

These community banks know you never get a second chance to make a first impression. From Ergo Bank in Wisconsin to Happy State Bank in Texas, we uncover the roots of four banks’ eye-catching...

May 01, 2020
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Article
Growing the Community

How to get and keep new customers

Customers have more choices than ever about where and how to do their banking. Community banks must find the right ways to engage them if they want to win and retain their loyalty. Here are the...

Apr 01, 2020
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Article
Growing the Community

What’s in your bank’s swag bag?

Forget toasters. Community banks are standing out from the competition and luring new customers with innovative incentives.

Apr 01, 2019
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Article
Growing the Community

Digital marketing tools your bank should know about

Digital marketing is evolving rapidly to meet customers where they are. We look at how remarketing, geofencing and other techniques can help your community bank get the word out.

Nov 01, 2018
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Article
Growing the Community

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