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Streamlining Social Media for Community Banks
Don’t have a dedicated social media person? No problem. New tools and an inclusive approach make your community bank’s social presence simpler to establish and maintain.
Is Data the Key to Enhancing Bank Customer Relationships?
Conversion data from social media, websites and marketing platforms can help prove whether banks are successful in their personalization, outreach and differentiation.
What Is Behavioral Economics, and Could It Help Your Bank Grow?
Much of our financial decision-making is driven by cognitive biases and emotions—and behavioral economics is the science behind that.
How Marketing Impacts Community Banks' Recruiting
A marketing campaign could be the first thing a prospective employee sees while researching your community bank.
Traditional Advertising's Place in Community Bank Marketing
Marketing success is often measured against website traffic, comments and likes these days, but there’s still a place for traditional ads.
How to Curate Your Community Bank's Social Strategy
Between Facebook, Instagram, X and other social media platforms, it can be difficult, if not impossible, to successfully follow every social trend when it comes to your marketing.
What Bank Swag Does Gen Z Want?
Financial institutions are vying for Gen Z’s business, and if you want to attract this new cohort of customers, you need to think about incentives beyond bank-branded beer koozies and keychains.
Word of Mouth: Community Bank Growth
Discover how community banks can leverage word of mouth to grow their customer base. Learn 10 actionable strategies to boost referrals, testimonials and engagement.