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What’s in your bank’s swag bag?
Forget toasters. Community banks are standing out from the competition and luring new customers with innovative incentives.
Digital marketing tools your bank should know about
Digital marketing is evolving rapidly to meet customers where they are. We look at how remarketing, geofencing and other techniques can help your community bank get the word out.
ICBAs State of Community Banking survey results are in
Our annual State of Community Banking Survey of ICBA member banks reports that you’re planning to grow through creating efficiencies, introducing new technology, and investing in digital marketing....
Rob Birgfeld: Amplify Community Banking With Local Influencers
Influencer marketing doesn’t have to target social media stars with millions of followers, it can start at a local level.
Streamlining Social Media for Community Banks
Don’t have a dedicated social media person? No problem. New tools and an inclusive approach make your community bank’s social presence simpler to establish and maintain.
Powering Potential: Maximize Your Social Media Impact
ICBA’s marketing resources, education programs and compliance tools provide community bankers with strategic social media solutions and regulatory guidance to amplify their online presence.
The Secret to Engaging Customers Through Podcasts
With the popularity of podcasts, these community banks are riding the sound waves. Learn how they plan and produce episodes and build up engaged audiences.