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Market your community bank with first-party data
Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent.
Crafting a marketing plan when a community bank merges
Community bank marketing teams need to consider many factors following a merger or acquisition. We spoke to experts and community bankers on how to market during a merger.
Expanding horizons with cross-country branches
Community banks across the nation are breaking into markets outside their typical areas of operation. Here’s how four banks are successfully finding new locations, acquiring new customers and...
Enhancing content with AI
From grammar suggestions to content ideation, artificial intelligence has evolved to be an asset for marketing industries. Learn how AI can enhance the work of community banks’ marketing teams of...
Board succession planning after a merger
From blending differing values to choosing a new chairman, many challenges can arise after a merger or acquisition.
Is it time to rebrand your community bank?
Some community banks are taking a cue from consumer products and marketing companies as they rebrand with catchy new names they believe are more memorable and better represent their values as an...
ICBA pushback on FHFA capital standards rules makes headlines
ICBA’s joint letter urging the Federal Housing Finance Agency to align its capital standards with federal banking agencies was covered in PoliticoPro, American Banker, and Housing Wire.
What community banks need to know about ESG
SPONSORED | The conversation on ESG went from a murmur to deafening in a short amount of time, so much so that taking a first step might seem overwhelming. There are many reasons to consider ESG...