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How to build up your Gen Z customer base
Generation Z represents one in four Americans today, and they’re looking for their bank. To attract this new generation of potential customers, community banks must understand what banking means to...
De novos in the time of COVID
The 2008 financial crisis kept the number of de novos low for years but had started to rebound. Then, the pandemic happened. Today, de novos and beginner banks face a unique set of challenges and...
FNB Community Bank is conquering TikTok
FNB Community Bank’s investment in social media has paid off. Marketing manager and assistant vice president Julie Waddle has excelled at making fun, informative videos that engage the bank’s...
Paid social media's place in your marketing strategy
As social media platforms tinker with algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers....
Rebeca Romero Rainey: The spirit of innovation
A spirit of innovation and can-do attitude will serve you well this year, helping you remain ahead of the curve and address issues that arise.
Regulatory Expectations for Compliance Are Evolving – Are You Keeping Up?
Regulatory Expectations for Compliance Are Evolving – Are You Keeping Up? SPONSORED | As the regulatory landscape continues to change, every financial institution can use an extra hand when it...
Ladder vs. Barbell: Portfolio Management Tips
Learn how community banks can leverage barbell strategies to balance risk, improve yields and manage bond portfolios effectively.