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A community bank-fueled payments rail
A secure, open-loop, cost-saving, customer-accessible, multiplatform P2P payments network might sound too good to be true, but community bank consortium Alloy Labs Alliance hopes to achieve just...
Can fintechs enhance your bank’s marketing campaign?
Customized, well-thought-out interactions are integral to wooing new customers and retaining existing ones. We asked several banking leaders how they’ve employed fintech to ramp up their marketing...
The women leaders inspiring future generations
Women’s History Month is an opportunity to spotlight women leaders who have crafted successful careers in community banking. This trio of executives describe the ways they achieve their goals and...
6 smart marketing moves for 2023
When it comes to customer acquisition tactics, it’s never too early to start thinking about next year’s budget. Here, experts give their take on trends that can freshen up your community bank’s...
Build your community bank's brand with swag
Promotional merchandise, or swag, has long been regarded as a no-brainer approach to branding. Community banks are shedding those thrifty connotations with a mindful approach to company gifting...
Charles Potts: Unlocking better customer connections
When assessing providers, keep in mind that there is no one-size-fits-all marketing solution. The beauty of innovation is that it comes in all shapes and sizes. Your marketing capabilities must fit...
Six ways data can boost your community bank's brand
Combining data with customer feedback can help community banks understand what customers think about their services and turn those thoughts into action.
How to collect positive customer reviews
When customers look up businesses online, reviews are one of the first things they see. These community bankers share how they collect positive reviews, and how to respond to negative ones.