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Test Driving Community Bank Mobile Banking Apps
With so many mobile banking apps available, a growing number of people are looking to try them out before they sign up. Can community banks give them a “test drive” function to attract more customers?
Charles Potts: Today's Data Marketing Mindset
Business planning functions as a life cycle. Strategy overlies everything, but it’s discovery that informs, leading to tactics and activation.
Lindsay LaNore: Purposeful Abandonment and the Art of Letting Go
There’s a great deal of pressure on organizations to be innovative. And in a constantly changing world, that can sometimes be daunting.
Derek Williams: Continuing the Community Bank Legacy
As I reflect on my year as ICBA chairman, I’m proud to say that it’s been a big win for ICBA and for community banks across the country, as our “one mission” has been on full display.
Traditional Advertising's Place in Community Bank Marketing
Marketing success is often measured against website traffic, comments and likes these days, but there’s still a place for traditional ads.
Rebeca Romero Rainey: Putting the Person in Personalized Marketing
When it comes to community bank marketing, it’s about the person, not the product.
Anne Balcer: What Have We Learned One Year After the SVB Failure?
For the past year, ICBA has remained steadfast in advocating for community banks in the wake of Silicon Valley Bank’s collapse. Here are the results of those advocacy efforts.
Meet Lucas White, 2024/25 ICBA Chairman and Fourth-Gen Community Banker
Lucas White, fourth-generation family banker and president of The Fountain Trust Company in Covington, Ind., begins his term as the 2024/25 ICBA chairman.