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Market your community bank with first-party data
Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent.
ICBA's Terry Jorde has eyes to the horizon
As Terry Jorde, ICBA chief of staff, prepares to retire, she and her colleagues reflect on her journey from bank teller and bookkeeper to an industry leader.
Crafting a marketing plan when a community bank merges
Community bank marketing teams need to consider many factors following a merger or acquisition. We spoke to experts and community bankers on how to market during a merger.
New ICBA chairman Derek Williams’ commitment to community
Derek Williams, president and CEO of Century Bank & Trust in Georgia, is bringing his passion for community banking to his term as ICBA chairman for 2023/24.
Getting Started with Faster Payments and FedNow
Your customers are demanding faster payments and the ability to provide it to them creates a big win for your bank. PCBB's insights paper helps you prepare for faster payments and explores FedNow...
New Guide Helps Banks Make Informed Cannabis Lending Decisions
Cannabis-related businesses are actively seeking bank lending, while bankers are increasingly viewing these customers as a source of new earning assets.
Rebeca Romero Rainey: Authentic connection
For community banks, marketing often points to finding ways to educate, support and grow community, as well as customer knowledge and awareness.
Out of Office: Brian Dowers
Since 2009, senior vice president and chief operations officer of $700 million-asset Fountain Trust Company in Covington, Ind., has made several long-distance motorcycling trips across the U.S.