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ESSA Bank & Trust Is All in on Accessible Homeownership

ESSA Bank & Trust is committed to empowering first-time homebuyers and historically underserved communities with its financial education and loan programs.

Mar 01, 2025
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Article

Oxford Bank Celebrates 140 Years of Community Support

Oxford Bank in Oxford, Mich., celebrated its 140th anniversary by building relationships, investing in the community and exercising purposeful giving.

Mar 01, 2025
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Article

Marketing Personalization Is More Than Adding Names to Emails

The advent of data-focused, personalized marketing has opened up doors to deeper customer relationships for community banks.

Mar 01, 2025
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Article
Growing the Community

Charles Potts: Putting the "Person" in Personalized Banking

Today, personalization reigns supreme. According to Deloitte, about half of Gen Zers and millennials find personalized experiences important in their banking and business relationships.

Mar 01, 2025
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Article

Incoming 2025/26 ICBA Chairman Jack E. Hopkins Will Bring Small-Town Sensibility to Washington

Jack E. Hopkins, president and CEO of CorTrust Bank in Sioux Falls, S.D., has been a strong voice for community banking for years.

Mar 01, 2025
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Article

Lindsay LaNore: How to Bridge Gaps With Fellow Employees

In a diverse world, one of the greatest skills a leader can have is the ability to talk to people with different perspectives.

Mar 01, 2025
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Article

How Marketing Can Win Over the C-Suite

Getting buy-in from the C-suite is essential in all facets of the bank, including marketing. Here are tips for how to get executives and the marketing team working toward the same goals.

Mar 01, 2025
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Article
Growing the Community

Kari Neckel: The Fedwire Transitions to ISO 20022

What community banks need to know about the Fedwire ISO 20022 switch.

Mar 01, 2025
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Article
Advocacy

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