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Marketing Personalization Is More Than Adding Names to Emails
The advent of data-focused, personalized marketing has opened up doors to deeper customer relationships for community banks.
Charles Potts: Putting the "Person" in Personalized Banking
Today, personalization reigns supreme. According to Deloitte, about half of Gen Zers and millennials find personalized experiences important in their banking and business relationships.
Lindsay LaNore: How to Bridge Gaps With Fellow Employees
In a diverse world, one of the greatest skills a leader can have is the ability to talk to people with different perspectives.
How Marketing Can Win Over the C-Suite
Getting buy-in from the C-suite is essential in all facets of the bank, including marketing. Here are tips for how to get executives and the marketing team working toward the same goals.
Kari Mitchum: The Fedwire Transitions to ISO 20022
What community banks need to know about the Fedwire ISO 20022 switch.
Out of Office: Richard Thiessens
The EVP and chief technology officer at $746 million-asset FinWise Bank in Murray, Utah, makes his own wine, cider and mead.
Renovation Lending: The Solution to a Tough Mortgage Market?
With many prospective and first-time homebuyers buying fixer-uppers, community banks can tap into a new market to supplement their mortgage and construction portfolios.
Powering Potential: Marketing Made Easier for Your Community Bank
The ICBA Marketing Resource Center delivers dynamic, evolving resources that can help you save time, elevate your messaging and win over current and prospective customers.