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Make Every Season Count With Year-Round Marketing Strategies
Fall is back-to-school season, winter welcomes a range of holidays, spring brings Financial Literacy Month, and summer spurs all sorts of warm weather activities.
Why is Streaming the Hottest New Marketing Platform for Community Banks?
As streaming services grow in popularity with viewers, community bankers are exploring the targeting capabilities and flexibility of advertising on connected TV.
Marketing Personalization Is More Than Adding Names to Emails
The advent of data-focused, personalized marketing has opened up doors to deeper customer relationships for community banks.
How Marketing Can Win Over the C-Suite
Getting buy-in from the C-suite is essential in all facets of the bank, including marketing. Here are tips for how to get executives and the marketing team working toward the same goals.
Powering Potential: Marketing Made Easier for Your Community Bank
The ICBA Marketing Resource Center delivers dynamic, evolving resources that can help you save time, elevate your messaging and win over current and prospective customers.
Jim Reber: Spreading the Good News
Incremental yield can indicate relative value.
Michael Benedict: Make Portfolio Strategy Fun Again
Things are looking up for portfolio management in 2025.
Strategies for Consumer-Centric Banking: an Exclusive Bud Webinar
Bud Financial has joined community bankers for an Independent Banker webinar where we’ve explored the actions they would take to drive success, revenue and customer engagement.
Jim Reber: Will the Wave Return?
Falling rates should boost cash flows.
Michael Benedict: Bridging the Gap
Rate cuts may not provide immediate margin relief, but you can take steps to reduce near-term pressure.
You’ve Launched a New Website—What Happens Now?
“Build it and they will come” is great for a baseball field. But when you’ve just put your all into a new website, find out how to generate ROI, produce actionable results and more.
Jim Reber: October, Effectively
How have the financial markets performed in the tenth month?
Michael Benedict: Too Much of a Good Thing?
Balance is key when it comes to capital and profitability.
7 Steps to a Successful Regulatory Audit
Preparation is key to passing a regulatory exam with flying colors. These tips for the stages before, during and after an audit will ensure your bank and management impress regulators.
The Importance of Change Management at Community Banks
As new technology and solutions ebb and flow, community bankers have to manage the change that comes with them. While change can be hard, offering a hand and lending an ear can ease the transition.
Maximize Your Community Bank's Digital Experience
A high-functioning digital platform is no longer an added perk for bank customers—it’s the standard.
Jim Reber: The Fed Loosens Up
A slowdown in quantitative tightening has an element of policy easing.
Chippewa Valley Bank: Fueling Growth With Innovative Bank Stock Lending
Chippewa Valley Bank has pioneered an innovative bank stock lending program, providing community banks with an expedited and cost-efficient avenue to acquire capital and interest-earning assets.
Powering Potential: A Successful Year for ICBA's National Campaign
Since its debut in April 2023, the ICBA National Campaign and its vital marketing resources have made significant headway in raising awareness for community banks and their mission.
Jim Reber: Rolling With the Curve
An upward slope can bolster market values.