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Marketing Personalization Is More Than Adding Names to Emails
The advent of data-focused, personalized marketing has opened up doors to deeper customer relationships for community banks.
Mar 01, 2025
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Article
Growing the Community
Charles Potts: Putting the "Person" in Personalized Banking
Today, personalization reigns supreme. According to Deloitte, about half of Gen Zers and millennials find personalized experiences important in their banking and business relationships.
Mar 01, 2025
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Article
Incoming 2025/26 ICBA Chairman Jack E. Hopkins Will Bring Small-Town Sensibility to Washington
Jack E. Hopkins, president and CEO of CorTrust Bank in Sioux Falls, S.D., has been a strong voice for community banking for years.
Mar 01, 2025
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Article
Lindsay LaNore: How to Bridge Gaps With Fellow Employees
In a diverse world, one of the greatest skills a leader can have is the ability to talk to people with different perspectives.
Mar 01, 2025
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Article