Bridget McCrea
Bridget McCrea is a Florida-based, award-winning business journalist and author with more than 30 years of experience covering banking, finance, innovation, leadership, growth strategies, technology and entrepreneurship. Her work has appeared in publications including Black Enterprise, Hispanic Business, Business Insider and NAPFA Advisor.
Articles by Bridget McCrea
Revealed: The Impact of Credit Union Acquisitions
Credit union acquisitions of community banks are leaving lasting scars on local economies—reducing small business lending, limiting mortgage access and weakening community reinvestment. But community banks are fighting back, armed with data and grassroots advocacy to protect Main Street and their local communities.
The Best Community Banks to Work For 2025
Our 2025 Best Community Banks to Work For winners pride themselves on competitive benefits, fun and fulfilling cultures, and a belief in work-life balance. Hear from leaders and staff about how they do it—and check out Data Dive to see how all our respondents performed.
2025 National Community Bank Service Awards
Gulf Coast Bank in Abbeville, Louisiana, and Legends Bank in Clarksville, Tennessee, run thoughtful and strategic programs that support their neighbors. That’s why they’ve been named the winners of the 2025 National Community Bank Service Awards. We talk to them and the runners-up about why and how they do the good work they do.
Powering Potential: ICBA Welcomes Peter Nelson
In February 2025, ICBA welcomed Peter Nelson as senior EVP of member engagement. As a long-time community banker, Nelson brings with him a history of robust involvement with ICBA. Here’s a look at what he brings to the table in his new position and a peek at his goals for 2025 and beyond.
First National Bank: Redefining Retail Banking
First National Bank’s eStore aims for customer convenience, delivering personalized banking through a high-tech customer experience.
How Marketing Can Win Over the C-Suite
Getting buy-in from the C-suite is essential in all facets of the bank, including marketing. Here are tips for how to get executives and the marketing team working toward the same goals.
How Community Banks Can Build a Better Branch
Bank branch design is more than just aesthetics. It’s what sets the tone for every customer who visits that location. These community banks have thought outside the teller line to build spaces that make room for both technology and the human touch.
How to Prepare for a Potential 1071 Implementation
While ICBA continues to challenge the 1071 rule’s legality, community banks must prepare for its potential passage.
Alternative Credit Scoring Models: Beyond FICO
Community banks can expand access to capital by looking at other factors for loan approval. Here’s what to consider.
Who are ICBA's Top Lenders of 2024?
Whether it’s navigating tumultuous markets or providing employees with remote work options, flexibility is a key component in the success of this year’s ICBA top lenders. These community banks have stepped up to thoughtfully support customers’ goals from application to completion.
Readying the Bench: A Guide for Community Bank Succession Planning
Community banks can prevent costly and disruptive talent gaps by kicking their succession plans into gear sooner rather than later. How can bank leadership combat issues surrounding succession planning and create a pipeline of future leaders through education and other efforts?
ICBA's Best-Performing Banks of 2024
These community banks hit their stride in 2024, and they intend to keep the momentum going with hard work, flexibility and the expertise they've built over their years of service.
What Makes a Good Manager?
Even though taking on managerial duties often comes part and parcel with a promotion, not everyone is suited to it. Here are some steps community bankers can take to successfully identify, support and train future management staff.
SouthState Bank Unlocks the Doors to Homeownership
The annual income required of potential homebuyers recently experienced its largest increase on record. To help more Americans get on the property ladder, SouthState Bank developed a new program to support low- to moderate-income individuals.
Moultrie Bank & Trust Makes Its Mark
Moultrie Bank & Trust opened in 2022 outside of a large metropolitan area and already has more than 400 investors and $21 million in capital. Here’s how they did it.
How Community Banks Can Support Self-Employed and Gig Workers
Gig workers and self-employed individuals make up a growing sector of the workforce in the U.S. This group of workers has specific needs when it comes to banking. Here’s how community banks are embracing, working with and creating new services for this group.
Native American Bank supports Indian country's recovery
Native American Bank secured financing for the construction of a $10 million opioid treatment clinic in North Dakota as just one effort in a series of community projects.
Expanding horizons with cross-country branches
Community banks across the nation are breaking into markets outside their typical areas of operation. Here’s how four banks are successfully finding new locations, acquiring new customers and bringing convenience to existing ones.
Board succession planning after a merger
From blending differing values to choosing a new chairman, there are many challenges that can arise after a merger or acquisition. We spoke with legal and financial experts about what questions community bank leaders should ask themselves pre-merger, what issues they may face and how they can build an even stronger financial institution.
Improve your community bank’s core with APIs
Application programming interfaces enable community banks to improve and upgrade elements of their core architectures without extensive and costly system overhauls. Banks and core processing providers are now leveraging and integrating APIs to modernize services.
Preparing and Nurturing Future Bank Leaders
How can community banks foster future leaders and make sure they’re prepared to take on a managerial role? It takes a healthy dose of attention, understanding and room for trial and error.
