ICBA crypto campaign media hits continue

ICBA’s recently launched advocacy campaign to protect local communities from the risks posed by unregulated crypto products continued making news with articles from TheStreet and Coingeek.

Details: The articles spotlight ICBA’s video on the crypto industry push for fewer safeguards and concerns that stablecoin rewards will reduce community bank small-business lending.

More Media Coverage: The new articles follow recent coverage in Blockhead, The Guardian, American Banker, and POLITICO Influence.

Campaign: Launched last month and available at mainstreetovercrypto.com, ICBA’s campaign includes a 30-second ad that pushes back against the crypto industry’s efforts to secure greater powers and less accountability.

Custom Resources: The campaign offers customizable resources for community banks, including:

• A messaging playbook with talking points, frequently asked questions, and sample social media content.

• A grassroots alert that helps community bankers urge their members of Congress to include a full prohibition on yield-bearing stablecoin in the pending Clarity Act.

Message from ICBA: In a recent message to community bankers, ICBA President and CEO Rebeca Romero Rainey said ICBA is not backing down in the battle over crypto reforms and urged community bankers to take up the fight to ensure the community bank voice is heard on behalf of Main Street communities.