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How Santa Cruz County Bank's Technology Transforms the Customer Experience
Santa Cruz County Bank has maintained its top rank among local banks by balancing high tech and high touch and elevating the customer above all.
Mar 15, 2024
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Article
Making Mortgages Happen Amid Higher Interest Rates
Higher interest rates are discouraging many consumers from taking out new mortgages or refinancing existing ones—but community banks are taking steps to fill their pipelines in innovative ways.
Mar 06, 2024
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Article
Lending
What Makes a Good Manager?
Even though taking on managerial duties often comes part and parcel with a promotion, not everyone is suited to it.
Feb 27, 2024
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Article
Traditional Advertising's Place in Community Bank Marketing
Marketing success is often measured against website traffic, comments and likes these days, but there’s still a place for traditional ads.
Mar 08, 2024
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Article
Growing the Community