According to Cornerstone Advisors, 62% of small business owners plan to borrow an average of $2 million over the next two years. How do you harvest this lending opportunity for your community bank?

Expand your bank’s business banking strategy to evaluate and target industries with low credit risk and big potential returns. You also need to build trusted advisor status and understand how small businesses in your community make decisions. During this session, we will explore practical applications for using Industry Intelligence to grow your bank's profits..

Learning Objectives:

• Acquire more customers using effective niche strategies, including credit underwriting processes, value propositions, and marketing.
• Understand the key industries in your communities and the best way to market to each.
• Advise your small business customers on local economic trends impacting them.
• Develop pre-authorized banking offers for industries with low risk and good profits.
• Identify strategies to forecast a business’ future borrowing needs.

Register Now!

INDEPENDENT BANKER WEBINARS ARE SPONSORED CONTENT AND ARE NOT AN ENDORSEMENT BY ICBA. PLEASE CONTACT [email protected] WITH ANY QUESTIONS.