Community bankers are exploring the targeting capabilities and flexibility of advertising on connected TV, according to the latest Independent Banker magazine.
How community banks are advertising on streaming TV
April 29, 2025 / By ICBA
Community bankers are exploring the targeting capabilities and flexibility of advertising on connected TV, according to the latest Independent Banker magazine.
Community bankers are exploring the targeting capabilities and flexibility of advertising on connected TV, according to the latest Independent Banker magazine.
Details: Streaming services are changing the game for advertisers of all sizes, according to the article, and it’s becoming easier and less expensive for organizations to reach target audiences on a TV screen and measure their results.
More: The April edition of Independent Banker also includes articles on ICBA’s new board, leveraging FedNow, grassroots advocacy, check fraud prevention, and more.
Access: The magazine is available on the Independent Banker website and via the digital edition. Community bankers also can subscribe to Independent Banker’s newsletter to receive the magazine via email.
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