ICBA released the Guide to Local Influencer Marketing for Community Banks, which provides community bankers with step-by-step guidance and tools to successfully reach and attract the next generation of customers through trusted local voices.
ICBA publishes guide to help community banks work with influencers
August 28, 2025 / By ICBA
ICBA released the Guide to Local Influencer Marketing for Community Banks, which provides community bankers with step-by-step guidance and tools to successfully reach and attract the next generation of customers through trusted local voices.
ICBA released the Guide to Local Influencer Marketing for Community Banks, which provides community bankers with step-by-step guidance and tools to successfully reach and attract the next generation of customers through trusted local voices.
Details: The guidebook, which is free and available for download for ICBA community banks:
Says influencer marketing isn’t just for big brands and can help community banks build trust, reach younger customers, and strengthen local presence.
Includes pilot data, tips, and templates for getting started.
Online Training: ICBA is also scheduled to host a webinar next month on influencer marketing. Slated for 3 p.m. (Eastern time) Tuesday, Sept. 30, “Bank Local, Think Social: Reaching the Next Generation Through Influencer Marketing” will cover how to leverage nano- and micro-influencers; engage Gen Z and Millennials through authentic storytelling and video; and drive awareness, trust, and new customer relationships. Register here.
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